Businesses are built on opportunities, such as customers, financing, skilled employees, etc.. A business's reputation attracts or repels opportunities. When a business’s operations can capture and convert opportunities into positive results, the business grows. If a business fails to attract, capture or convert opportunities into positive results, the business will decline.

The report uses the McKay/Bennett Small Business Model to check the power of your reputation to attract opportunities and examines the ability of your operations to convert the opportunities into results.

The model is used to perform a detailed analysis of responses to identify your strengths and weaknesses in attracting, capturing and converting opportunities into results that will grow your business.