The process is simple. Once you purchase Gaining Focus™, you will be asked to enter the names of the people you want to participate in the survey. Our system automatically will either email an invitation, or produce an invitation you can download, print, then hand to the participant (for those that do not have internet access).

You can invite up to 15 customers, 15 employees and 10 other people to take the survey, all of whom can participate online or by phone. Your customers are only asked those questions that are relevant to them (15 of the 49 survey questions); everyone else is asked to answer all the questions.

Participant anonymity is protected because the report will only contain scores for participants where at least three participants in the same group (customers, employees, etc.) complete the survey.

Once enough people have responded, we will analyze the results and provide a clear, easy to understand report that identifies areas that need additional attention. You will better understand the perspectives and opinions of those who can determine the success of your business.